Privacy Policy

Tropical Fish Co("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you use our website and purchase from us.

What We Collect

When you place an order, we collect your name, email address, delivery address, phone number, and payment information. We also collect browsing data (pages visited, time on site) through cookies to improve your shopping experience.

How We Use Your Data

We use your personal data to process and fulfil your orders, send dispatch and delivery notifications, respond to customer enquiries, and (with your consent) send marketing emails about new species, care guides, and offers. We never sell your data to third parties.

Payment Security

All payments are processed securely through Shopify Payments. We never store your full credit or debit card details on our servers. All transactions are encrypted using industry-standard TLS/SSL.

Cookies

We use essential cookies to keep your shopping cart working and analytics cookies to understand how visitors use our site. You can control cookie preferences through your browser settings.

Your Rights

Under UK GDPR, you have the right to access, correct, or delete your personal data. You can unsubscribe from marketing emails at any time using the link in every email. To request data access or deletion, please contact us.

Data Retention

We retain order data for 6 years for tax and legal purposes. Marketing data is retained until you unsubscribe. Browsing analytics data is anonymised after 26 months.

Contact

For any privacy-related questions, email us at [email protected] or visit our contact page. Our registered address is 20 Wenlock Road, London, England, N1 7GU.