Voice or text chat
Ask naturally while you browse. Use voice when you want quick help, or type when that is easier.
Live on Tropical Fish Co
Smart AI Customer Helper
A mobile-friendly assistant for fishkeeping questions, product ideas, guide links and basket help while you shop.
Example question
Works by voice or message
Can you show me beginner fish for a 60 litre tank?
I can help with that. I'll look for peaceful, easier-care species and show you matching product links with current prices.
For order tracking, please email us from your order email address so your details stay protected.
What it can do
Practical help while you browse
The helper is connected to the website experience, so it can respond around the page you are viewing and show useful next steps.
Live product suggestions
The helper can search current pages and products, then show relevant fish, prices, images and links.
Care guidance
Ask about tank size, temperament, temperature, feeding, beginner choices and compatibility.
Helpful page links
It can point you to guides, blogs, category pages and product pages without making you search manually.
Basket help
After you confirm the exact item and quantity, it can help add a product to your basket.
Security first
For order tracking or order changes, it sends you to email support instead of collecting private order details in chat.
Better data, better answers
Built from structured listings, not copied summaries
The helper is only useful if the catalogue behind it is clean. Our listings start with product names, availability, options and real product media, then we enrich the important fields so the assistant can answer from structured product information rather than vague page text.
We do not build care guidance from copied Wikipedia text. Where a species can be matched reliably, we check against specialist aquarium and biodiversity references, then keep the customer advice practical: tank size, adult size, water range, diet, temperament, compatibility and delivery context.
5
named scientific sources
4
optimisation stages
Live
catalogue data
Human
review mindset
Scientific and catalogue sources
Not every species appears in every database, so we use the sources that apply and avoid pretending certainty where the data is weak.
FishBasebiology, taxonomy, adult size, range and habitat checks for fish species.Eschmeyer's Catalog of Fishesaccepted scientific names, synonym checks and naming sanity checks.GBIFbiodiversity occurrence records used to sense-check natural range and naming.IUCN Red Listconservation, habitat and ecology context when a reliable assessment exists.WoRMSmarine naming and synonymy checks for saltwater categories as the range expands.
What gets optimised before the agent uses it
- 1Product name, scientific name, options, availability and product images are organised first.
- 2Search terms and category intent are added so product titles, meta descriptions, tags and alt text match what UK customers actually search for.
- 3Care fields are structured into temperature, pH, adult size, temperament, diet, tank region, tank size and compatibility notes where reliable data exists.
- 4Listings are checked for mismatched species signals, duplicate content, weak descriptions and missing buying guidance before they are used on the site.
Agent access
Voice and message help with the full shop flow
Customers can use text or voice through the normal assistant widget. If they choose voice, the microphone and terms flow still belongs to the widget, so we do not bypass permission or consent.
Live catalogue search
It can search current product data, prices, stock signals, images, care fields and product links.
Current page context
It can read whether the customer is on a product, guide, category, blog or search page and answer from that context.
Guide and page routing
It can open relevant product pages, category pages, care guides, blog posts and landing pages inside the site.
Basket actions after confirmation
It can view basket state, open the basket, add confirmed items and apply customer-provided discount codes after confirmation.
Order support
Secure by design
Order tracing and order-specific changes need a secure support handoff. The assistant can explain what to do, but it will ask you to email us instead of collecting private details in chat.
Email hello@tropicalfishco.co.ukSafety boundaries
Clear limits for private information.
- It will not ask for card details, passwords or payment information.
- It will not collect order numbers, addresses or private order history in chat.
- It will not replace veterinary advice or guarantee compatibility for every aquarium.
- It will not invent stock, prices or delivery promises. Live data comes from the website.
How to use it
Ask from any page
Open the helper from the floating assistant button, ask your question, then choose whether to view products, open a guide or add a confirmed item to your basket.
- 1Ask a plain question, for example beginner fish, guppy care, tank mates or delivery.
- 2The helper uses the current page and live site data to answer more accurately.
- 3Tap product links or preview cards when you want to inspect a listing.
- 4For order tracing, email support so private details stay out of chat.